Last Updated: September 2, 2023

Later Review: Mastering Visual Content Scheduling

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What is Later?

Later is a powerful social media marketing tool designed to help businesses and individuals manage and optimize their social media presence.

With a user-friendly interface and a wide range of features, Later allows users to effortlessly schedule and publish posts to various social media platforms, including Instagram, Facebook, Twitter and Pinterest.

Whether you're an individual looking to streamline your personal social media accounts or a social media manager responsible for managing multiple brand accounts, Later provides the necessary tools to enhance your social media marketing strategy.

From scheduling posts in advance to analyzing the performance of your social media efforts, Later empowers users to effectively plan and execute their social media campaigns.

Why Would I Use Later?

When it comes to social media marketing tools, Later stands out with its numerous advantages and benefits. One of the main reasons someone would choose Later is its ability to plan and publish social media content in advance. With Later, businesses can schedule their social media posts and have them automatically published at the desired time. This allows for consistent posting and less time spent manually publishing posts.

Additionally, Later provides detailed analytics to measure the performance of social media efforts. Users can track key metrics such as engagement, follower growth and overall reach. Analyzing these insights helps businesses refine their social media strategy and make data-driven decisions to improve their social media presence.

Another standout feature of Later is its link in bio tool. This enables businesses to drive traffic to multiple destinations from an Instagram bio link. Instead of linking to just one website, businesses can use Later's link in bio tool to link to specific pages, blog posts, or even external content. It enhances the user experience and boosts user engagement.

Later offers a user-friendly interface suitable for businesses of all sizes. Even those with limited technical knowledge can easily navigate and utilize Later's features.

Whether it's scheduling posts, managing multiple social media accounts, or curating user-generated content. Later simplifies the social media management process.

Overview of Later's Features

Later offers a range of features designed to streamline social media management and enhance businesses' online presence.

With Later's social media management platform, users can easily manage and schedule posts across multiple social media platforms, ensuring consistent and engaging content. The platform supports popular social networks like Instagram, Facebook, Twitter, Pinterest and LinkedIn. Making it a versatile tool for businesses of all sizes.

Later's scheduling feature enables users to plan and automate their social media campaigns, saving time and effort. The advanced analytics provided by Later allow users to track key metrics and gain valuable insights into their social media performance. Businesses can measure engagement, follower growth and reach to refine their social media strategy and make data-driven decisions.

Additionally, Later's user-friendly interface makes it accessible for users with varying levels of technical knowledge, simplifying the social media management process. Later also offers a link in bio tool, allowing businesses to drive traffic to multiple destinations from their Instagram bio, maximizing user engagement and enhancing the user experience.

Overall, Later provides a comprehensive set of tools to optimize social media presence and performance.

Dashboard and Scheduling Tools

Later's dashboard and scheduling tools are designed to provide users with a simple and user-friendly experience. The dashboard boasts a clean and intuitive layout. Making it easy for users to navigate and manage their social media accounts.

One standout feature of Later's scheduling tools is the ability to drag and drop posts on the calendar view. This makes it effortless for users to plan and organize their content in a visual way. Users can also switch between weekly and monthly views, providing them with flexibility and a comprehensive overview of their scheduled posts.

Furthermore, editing the times and captions of scheduled posts is a breeze with Later's scheduling tools. Users can easily make adjustments and modifications to ensure their content is perfectly timed and on-brand.

Overall, Later's dashboard and scheduling tools prioritize simplicity and ease of use. The clean layout and straightforward navigation contribute to an intuitive user experience, allowing social media managers to efficiently plan and schedule their posts without any hassle.

With Later's easy-to-use dashboard and convenient scheduling tools, social media management becomes a breeze, helping businesses stay organized and optimize their social media presence effectively.

Content Library

Later's Content Library serves as a central hub for social media managers to efficiently organize and manage their social media content. It provides a seamless solution for users to upload photos, ensuring that all visuals are easily accessible and ready to be scheduled.

Users have multiple options for uploading photos to the Content Library, including via browser, Dropbox, or Google Drive. This flexibility allows for a convenient and streamlined process, ensuring that content is readily available for scheduling and posting.

One key feature of the Content Library is the ability to organize photos with tags and favorites. This feature enables users to easily categorize and group their visuals. Making it simple to locate specific images for their social media posts.

Additionally, the Content Library allows users to search for brand content. Making it effortless to find and utilize previously uploaded visuals. This feature is particularly useful for maintaining consistency in branding and visual aesthetics across social media channels.

Furthermore, the Content Library provides a space to gather user-generated content. Social media managers can easily collect and store content that has been shared by their audience, allowing them to incorporate this valuable content into their social media strategy.

With its user-friendly interface and comprehensive organizational features, Later's Content Library simplifies the process of managing and utilizing social media visuals effectively.

Analytics and Insights

Later's analytics and insights features provide valuable data to help social media managers track and improve their social media performance. With Later's analytics, users can monitor key metrics such as engagement rates, impressions, follower growth and clicks across different social networks.

By analyzing these metrics, users can gain insights into the effectiveness of their social media campaigns and tailor their content accordingly. For instance, tracking engagement rates can help determine which posts resonate most with the audience, enabling social media managers to create more engaging content in the future.

Another useful feature of Later's analytics is the ability to provide hashtag analytics. Users can track the performance of specific hashtags and discover which ones generate the most engagement and reach. This information allows for better hashtag selection and optimization, leading to increased visibility and engagement.

Moreover, Later's analytics tools also offer insights on the best time to post. By examining data on engagement and audience activity, users can identify peak posting times and maximize their content's reach.

Team Collaboration Tool

Later's Team Collaboration Tool is a powerful feature that enhances the social media management experience by providing a range of capabilities for managing team members and organizing collaborative efforts. With this tool, users can assign roles, change permissions and leave notes for seamless teamwork.

Assigning roles and changing permissions is made simple with Later's Team Collaboration Tool. Users can designate team members with specific roles, such as Admin, Editor, or Viewer, to define their level of access and control within the platform. This ensures that team members can contribute effectively while maintaining security and control.

Additionally, the ability to leave notes within the platform makes collaborating easier than ever. Users can attach notes directly to images, allowing for clear communication and reference points during the content creation process.

This eliminates the need for external communication channels and keeps all relevant information within the platform.

Later's Team Collaboration Tool also includes features that help users categorize and organize their media. By categorizing media with tags and labels, team members can easily locate and use content. This streamlines the collaboration process and allows for efficient content selection and scheduling.

The tool enables users to leave notes directly on the content calendar. This feature ensures that team members can provide context, instructions, or feedback on specific posts or scheduled content.

By centralizing communication and collaboration within the calendar, team members can work together seamlessly.

Social Profile Management Tool

Later's Social Profile Management Tool is a comprehensive platform designed to simplify the management of multiple social media accounts. With its user-friendly interface and advanced features, users can efficiently handle their brand's presence across various platforms like Facebook, Instagram, YouTube, Pinterest and more.

One of the key features of Later's Social Profile Management Tool is its multi-account management capability. Users can seamlessly switch between different social media accounts. Making it convenient to post and engage with followers across multiple platforms without the hassle of logging in and out of different accounts.

Additionally, the tool enables users to monitor brand tracking and customer engagement effectively. With the ability to track mentions, comments and messages across platforms, users can promptly respond to inquiries and engage with their audience. This feature helps foster positive relationships with customers and boost brand loyalty.

Moreover, Later's Social Profile Management Tool provides in-depth analytics to analyze the performance of social media efforts.

Users can gain valuable insights into engagement rates, follower growth and reach, allowing them to measure the success of their social media strategies and make data-driven decisions.

Benefits of Using Later Social Media Marketing Tools

Later's Social Profile Management Tool offers numerous benefits for social media marketers. With its multi-account management capability, users can easily switch between different social media accounts, eliminating the need to log in and out of various platforms.

This seamless process allows for efficient posting and engagement with followers across multiple platforms. Additionally, the tool provides effective brand tracking and customer engagement features, enabling users to monitor mentions, comments and messages from their audience.

By promptly responding to inquiries and engaging with customers, users can foster positive relationships and enhance brand loyalty.

Furthermore, Later's Social Profile Management Tool offers in-depth analytics that provide valuable insights into engagement rates, follower growth and reach. These analytics allow users to measure the success of their social media strategies and make data-driven decisions.

With its user-friendly interface and advanced features like bulk scheduling and content calendar, Later's social media marketing tools provide a comprehensive solution for managing and optimizing social media presence.

Boosts Efficiency & Productivity

Later social media marketing tools are designed to boost efficiency and productivity for users, helping them manage their social media presence more effectively. One key feature that contributes to this is the advanced scheduling options offered by Later.

Users can schedule posts across multiple social media platforms, channels and networks, all from one user-friendly interface.

With Later, users can schedule a larger number of posts in advance, saving valuable time and energy. This allows social media managers to plan their content strategy and ensure a consistent presence on social media platforms.

Additionally, the platform includes advanced features like hashtag suggestions. Which help users optimize their social media content and improve their visibility.

Another valuable feature that Later offers is Instagram story scheduling. This allows users to plan and schedule their stories in advance, ensuring that they are consistently engaging their audience.

By having the ability to schedule stories, users can save time and focus on creating visually appealing content.

Improved User Experience & Engagement with Automation

Later provides its users with an improved user experience and enhances engagement through its automation features. With Later, social media managers can schedule a high volume of posts in advance, saving time and energy. This allows them to focus on creating quality content and developing a strong social media strategy.

One of Later's standout features is its user-friendly interface and intuitive dashboard. Navigating between features and scheduling posts is made effortless. Making it simple for users to manage their social media accounts effectively.

Additionally, Later offers a chatbot and a learning center, providing helpful resources for users to learn more about social media management and improve their skills.

When it comes to managing interactions on Instagram, Later excels. With features like Instagram story scheduling, users can plan and schedule their stories in advance, ensuring consistent engagement with their audience.

The automation provided by Later allows users to optimize their Instagram efforts and maintain an active presence.

Enhances Performance Through Analytics Insights & Reporting

Later's analytics tools offer a range of features that can greatly enhance social media performance. With Later's Instagram Analytics, users can track their growth and engagement on the platform, gaining valuable insights into their audience and content performance. This allows users to make data-driven decisions and optimize their social media strategy.

Analyzing and comparing posts, reels and stories is made easy with Later's analytics tools. Users can easily identify their most successful content and leverage those insights to create more engaging and impactful posts.

Additionally, users can rank their stories by impressions, allowing them to see which stories are resonating the most with their audience.

Later's analytics tools also provide valuable insights into clicks and sales on the '' page. This feature allows users to track the effectiveness of their social media efforts in driving traffic and conversions to their website or online store.

Later goes beyond Instagram and offers analytics for other platforms such as Twitter and Pinterest. Users can access post analytics for these platforms, ensuring a comprehensive view of their social media performance across multiple channels.

TikTok is also included in Later's analytics capabilities, with users being able to view audience demographics and other key metrics.

This data enables users to better understand their TikTok audience and tailor their content to resonate with them.

Consistent Branding Across Multiple Platforms & Profiles

One of the key challenges in social media marketing is maintaining consistent branding across multiple platforms and profiles. Later's robust features are designed to help users achieve this goal effectively.

The Content Library offered by Later is a powerful tool that allows users to store and manage all their graphics, images and videos in one centralized location. This makes it easy for users to access their media assets when creating posts for different platforms.

With the ability to add media notes, users can keep track of the specific usage or purpose of each media file, ensuring consistent and cohesive branding across all their social media accounts.

Later's Social Profile Management tool enables users to easily manage and organize their profiles across various platforms. Whether users have multiple brand accounts or different profiles for specific campaigns, they can seamlessly switch between them and ensure consistent branding across all platforms.

Additionally, Later's Media Library helps users distinguish between used and unused media. This feature is especially helpful for maintaining a consistent visual identity. By identifying and utilizing previously unused media, users can maintain a fresh and consistent look across their social media channels.

With Later's features like the Content Library, Social Profile Management tool and the ability to distinguish used and unused media, users can effectively achieve consistent branding across multiple platforms and profiles. This helps establish a strong and recognizable brand identity, improving audience engagement and trust.

Pricing Plans for Later Social Media Marketing Tools

Later offers a range of pricing plans to cater to the needs and budgets of different users. The Free plan is perfect for individuals or small businesses looking for basic social media management features. It allows for a limited number of social media profiles and a maximum of 30 posts per month.

For those looking for more advanced features and higher limits, the Plus plan is available at an affordable monthly cost. It offers unlimited posts, additional social media profiles and access to features like Instagram Stories scheduling and user-generated content.

For larger teams or businesses with multiple users, the Premium plan provides even more benefits. It allows for advanced analytics and bulk scheduling and includes extra users with customizable access levels.

To meet the needs of agencies and advanced social media marketers, Later offers the Starter plan. With this plan, users can gain access to all the advanced features necessary to optimize their social media presence and supercharge their marketing efforts.

No matter the size or goals of your business, Later's pricing plans provide flexibility and affordability to help you effectively manage and grow your social media presence.

From individual entrepreneurs to large marketing teams, there is a plan to suit everyone's needs.

Free Plan

Later's Free plan offers a range of essential social media management features for individuals and small businesses. Users can connect up to two social networks and manage a maximum of five social media profiles. With this plan, users are allowed to schedule up to 30 posts per month.

One notable feature included in the Free plan is the Link in Bio tool. Which enables users to optimize their Instagram profile and drive traffic to their website or other important links. This feature is especially useful for businesses looking to increase engagement and conversions on Instagram.

However, there are some limitations associated with the Free plan, particularly for Instagram users. With this plan, users are unable to discover the best time to post on Instagram, a feature that is available in higher-tier plans. Additionally, scheduling Instagram Stories and accessing advanced analytics are only available in the paid plans.

Despite these limitations, Later's Free plan provides a solid foundation for individuals and small businesses to manage their social media profiles effectively. With its user-friendly interface and essential scheduling features, users can start building their online presence and developing their social media strategy at no cost.


What is Later & How does it work?

Later, formerly known as "Latergramme," is a social media management platform that primarily focuses on visual content scheduling and planning for social media platforms, with a particular emphasis on Instagram. It is designed to help individuals, businesses and social media managers organize, schedule and publish visual content on various social media networks. Here's how Later typically works:

  1. Visual Content Scheduling: Later allows users to upload images and videos to a content calendar. Users can schedule posts to be automatically published on their social media accounts at specific dates and times. This helps maintain a consistent posting schedule and reach the target audience at optimal times.
  2. Multi-Platform Support: While Later is known for its Instagram scheduling capabilities, it also supports other popular social media platforms such as Facebook, Twitter, Pinterest and LinkedIn, allowing users to schedule and publish content on multiple networks from a single dashboard.
  3. Content Library: Users can create a visual content library within Later. Where they store images and videos for easy access and scheduling. Later provides features to organize and categorize content.
  4. Visual Preview: Later offers a visual preview of scheduled posts, allowing users to see how their Instagram grid or feed will appear once posts are published. This feature helps maintain a cohesive and visually appealing profile.
  5. Instagram Features: Later provides tools for managing Instagram-specific features like Stories, including the ability to schedule and plan Stories posts.
  6. Analytics and Insights: Users can access analytics and performance insights to track engagement, monitor post performance and make data-driven decisions.

Can I use Later for free?

Later offers a free plan that provides basic social media scheduling and management features. The free plan typically comes with limitations, such as a restricted number of scheduled posts per social media account and limited access to advanced features.

How much does the Later app cost?

Later offers a range of pricing plans to accommodate various user needs. Pricing may vary based on factors such as the number of social media profiles you want to manage, the volume of content you plan to schedule and the features you require. As of my last update in September 2021, Later's pricing plans included:

  1. Free Plan: As mentioned earlier, Later offers a free plan with limited features suitable for individuals or small businesses with basic social media management needs.
  2. Paid Plans: Later also provides paid plans with more robust features and capabilities. These plans typically have monthly or annual subscription fees and the cost can vary depending on the plan tier you choose.
  3. Business Plans: Later offers business-focused plans tailored for larger teams and organizations with more extensive social media management requirements.

It's essential to visit Later's official website or contact their support to get the most up-to-date pricing information, explore the features included in each plan and determine which plan aligns with your social media management needs and budget.

Is Later for Instagram users only?

While Later is known for its strong support for Instagram scheduling and management, it is not exclusively for Instagram users. Later provides scheduling and management features for various social media platforms, including Facebook, Twitter, Pinterest and LinkedIn. Users can benefit from Later's multi-platform capabilities to manage content across different networks from a single dashboard.

Is The Later Social Media Platform Any Good?

The quality and effectiveness of Later as a social media management platform can vary based on individual needs, preferences and goals. Here are some considerations:

  • Visual Content Focus: Later excels in visual content scheduling and planning. Making it particularly suitable for businesses and individuals who rely heavily on images and videos in their social media strategies.
  • Instagram Strength: Later's robust support for Instagram, including the ability to plan and schedule Instagram Stories, makes it a valuable tool for Instagram users.
  • Ease of Use: Many users find Later's user interface intuitive and user-friendly. Making it accessible to users with varying levels of experience in social media management.
  • Free Plan: Later's free plan is an attractive option for individuals and small businesses with basic scheduling needs and a limited budget.
  • Paid Plans: Paid plans offer additional features and capabilities, including more scheduling flexibility and advanced analytics. Which can be beneficial for businesses with more extensive social media marketing strategies.

To determine if Later is the right fit for you, it's advisable to consider your social media management requirements, explore the features offered in Later's plans and potentially take advantage of any free trials or limited plans to assess how it aligns with your goals.

Additionally, reading reviews and seeking recommendations from other users can provide insights into the platform's effectiveness and user satisfaction.

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