Last Updated: September 6, 2023

SendinBlue Review: Streamlining Your Email and Marketing Automation

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Overview of SendinBlue

SendinBlue is a comprehensive email marketing platform that offers a range of features designed to help businesses effectively reach their target audience. With SendinBlue, users can create and send transactional emails and email campaigns with ease.

The platform's drag-and-drop editor makes it simple to design eye-catching and professional emails without the need for coding skills. With SendinBlue's unlimited contacts feature, businesses can manage their email list and connect with their audience without any restrictions.

SendinBlue also offers advanced features such as subject line A/B testing, email templates and marketing automation to enhance the effectiveness of email marketing campaigns. The platform's pricing plans cater to businesses of all sizes, with options to choose from based on the desired number of monthly emails.

With its user-friendly interface and advanced features, SendinBlue is a valuable solution for businesses looking to optimize their email marketing efforts.

Additionally, SendinBlue provides a range of additional perks such as a landing page builder, customer relationship management tools and SMS campaigns. Making it a powerful tool for overall marketing strategies.

Benefits of Using SendinBlue

SendinBlue is an email marketing platform that offers a wide range of benefits for businesses of all sizes. One advantageous aspect of SendinBlue is its competitive pricing. Allowing businesses to effectively manage their email campaigns without breaking the bank.

Marketing automation, for example, allows users to create personalized email campaigns based on specific triggers and actions. This automation tool helps save time and deliver targeted content to subscribers. Resulting in more effective email campaigns.

In addition to its affordability, SendinBlue provides advanced features that help businesses optimize their marketing efforts.

SendinBlue also offers SMS marketing capabilities. Enabling businesses to reach their audience through text messages. This additional channel of communication helps diversify marketing strategies and engage customers in a more direct and personalized way.

Furthermore, SendinBlue includes a sales CRM in their free plan. Enabling businesses to manage customer relationships effectively. This essential feature allows businesses to track and nurture their leads. Improving sales conversion rates.

Other notable features available in SendinBlue include list segmentation. Which allows businesses to categorize their contacts based on specific criteria and heat maps. Which provide insights into subscriber engagement and behavior.


SendinBlue offers a wide range of features to help businesses streamline their email marketing efforts. One of the key features is marketing automation. Which allows users to create personalized email campaigns based on specific triggers and actions.

This automation tool not only saves time but also enables businesses to deliver targeted content to their subscribers. Resulting in more effective email campaigns. Additionally, SendinBlue provides SMS marketing capabilities. Allowing businesses to reach their audience through text messages.

This extra channel of communication helps diversify marketing strategies and engage customers in a more direct and personalized way. SendinBlue also includes a sales CRM in their free plan. Enabling businesses to effectively manage customer relationships.

This essential feature enables businesses to track and nurture their leads. Improving sales conversion rates. Other notable features of SendinBlue include list segmentation, heat maps for insights into subscriber engagement and a drag-and-drop editor for creating visually appealing email campaigns.

With its advanced features, SendinBlue provides businesses with the tools they need to optimize their email marketing strategies.

Transactional Emails

Transactional emails play a crucial role in modern business communication and SendinBlue stands out as a specialized platform offering an array of features specifically tailored for transactional email needs. Unlike other email marketing tools, Sendinblue is focused on providing robust and reliable transactional email services.

One of SendinBlue's exceptional features is its dedicated email templates for transactional emails. These ready-to-use templates make it easy to create professional and personalized transactional emails. Additionally, SendinBlue offers advanced delivery features to ensure that transactional emails reach the intended recipients promptly and reliably.

Real-time statistics are another highlight of SendinBlue's transactional email services. Users can track open rates and other crucial metrics in real-time. The platform also provides alert notifications for open rates. Enabling businesses to stay informed of customer engagement levels.

With SendinBlue, setting up transactional email triggers is a breeze. The platform offers various options. Including integration with popular eCommerce plugins, marketing automation workflow conditions, SMTP Relay and API. This flexibility allows businesses to automate transactional emails based on specific actions or events.

SendinBlue also offers transactional email templates and a user-friendly drag-and-drop editor. Making it easy to customize the content and design of transactional emails. Dynamic content and webhook support further enhance the personalization and automation capabilities of transactional emails on the platform.

Email Campaigns

When it comes to email campaigns, SendinBlue offers a range of features to help businesses effectively reach their audience. The platform simplifies campaign setup with its user-friendly interface and intuitive workflow. Users can easily create and customize their campaigns, thanks to SendinBlue's drag-and-drop editor. Which allows for seamless visual creation.

Selecting the right contact list is essential for a successful email campaign and SendinBlue makes it easy to choose the appropriate audience. Users can segment their contacts based on various criteria, such as demographics or past interactions. Ensuring targeted and personalized messaging.

Timing is crucial for maximizing campaign impact and SendinBlue provides tools to help select the ideal send time. This feature allows users to schedule their campaigns based on the recipients' time zones, increasing the chances of engagement and opens.

Comprehensive sending statistics are vital for evaluating the success of email campaigns and SendinBlue delivers on this front. Users have access to detailed metrics. Including open rates, click-through rates and bounce rates, empowering them to make data-driven decisions and optimize future campaigns.

With its campaign setup ease, drag-and-drop editor, contact list selection and detailed sending statistics, SendinBlue provides a comprehensive platform for businesses to execute successful email campaigns.

Drag-and-Drop Editor

When it comes to designing and customizing emails, SendinBlue's Drag-and-Drop Editor is a game-changer. This feature makes it incredibly easy for users to create visually stunning and engaging email campaigns without any coding or design skills.

The Drag-and-Drop Editor allows users to simply drag and drop elements like text, images, buttons and social media icons onto their email template. This intuitive interface empowers users to fully customize their emails. Ensuring that they reflect their brand and resonate with their audience.

By eliminating the need for complex coding or design knowledge, the Drag-and-Drop Editor streamlines the email creation process, saving users valuable time and effort. With just a few clicks, users can design professional-looking emails that capture their brand's essence and deliver their message effectively.

While users can still create mobile-responsive emails, they won't be able to make mobile-specific design changes within the editor. This limitation should be considered depending on the target audience and the importance of mobile optimization.

However, it's important to note that the Drag-and-Drop Editor is not currently optimized for mobile editing.

Unlimited Contacts

Regardless of the pricing plan chosen, users can have as many contacts on their email list as they need. This is a significant advantage for businesses and marketers who want to grow their subscriber base without being limited by contact restrictions.

One of the standout features of SendinBlue is its unlimited contacts capability.

With unlimited contacts in SendinBlue, users have the freedom to sort, search and take actions on individual contacts easily. This allows for efficient contact management and the ability to segment and target specific audiences based on various criteria.

Additionally, SendinBlue allows users to manage contact attributes, such as names, addresses, interests and more. This feature enhances personalization and enables tailored communication that resonates with recipients.

The platform also offers options to create mailing lists. Which can be incredibly beneficial for organizing contacts based on specific campaigns or targeted messaging.

Another advantage of unlimited contacts is the ability to improve email deliverability by excluding unengaged contacts. This helps maintain a high level of engagement and ensures that messages reach the inbox of active and interested recipients.

Email List Management

SendinBlue offers robust email list management capabilities that enable users to efficiently manage and organize their contact lists. With the advantage of unlimited contacts, users have the freedom to sort, search and take actions on individual contacts easily.

This allows users to target specific audiences with tailored messaging based on factors like age, location, interests and more. By segmenting their contact lists, users can deliver more personalized and relevant content. Resulting in higher engagement and conversion rates.

One of the key features of SendinBlue's email list management is the ability to segment contacts based on various criteria. Including demographics.

In addition to segmenting contacts, SendinBlue integrates seamlessly with popular e-commerce platforms like Magento and WooCommerce. This integration enables users to sync their customer data and directly incorporate it into their email campaigns. This means users can leverage their e-commerce data to create targeted email campaigns and drive more sales.

Subject Lines & Templates

The subject lines provided are designed to capture the attention of recipients and increase open rates. Users can choose from a variety of pre-designed templates that are fully customizable. Allowing them to create professional-looking emails in just a few clicks.

SendinBlue offers a wide range of subject lines and templates to help users create visually appealing emails without having extensive design skills.

Users can add their logo, change colors and fonts and rearrange elements to create an email template that aligns with their brand identity. This flexibility allows users to create visually appealing emails that stand out in their recipients' inboxes.

One unique feature of SendinBlue is its drag-and-drop editor. Which makes it easy to customize templates based on individual brand needs.

SendinBlue offers a library of over 70 pre-designed email templates. Ensuring that users have a wide range of options to choose from. These templates are organized into different categories such as newsletters, promotions, announcements and more, catering to various types of email campaigns.

Advanced Features

One notable feature is the ability to send transactional emails and SMS messages. Transactional emails are personalized messages triggered by a user's action, such as a purchase confirmation or password reset. With SendinBlue, businesses can automate and personalize these transactional emails. Ensuring a smooth and professional customer experience.

SendinBlue offers a variety of advanced features that can enhance businesses' email marketing strategies.

In addition to transactional emails, SendinBlue also provides the capability to send transactional SMS messages. This feature allows businesses to reach customers directly on their mobile devices, providing an additional communication channel for important updates or time-sensitive information.

Furthermore, SendinBlue integrates seamlessly with popular e-commerce platforms like Shopify, Prestashop, Magento and WooCommerce. This integration enables businesses to sync their contact lists, track purchase behavior and create targeted email campaigns based on customer actions and preferences.

The ability to send transactional emails and SMS messages ensures timely and relevant communication, while the integrations with e-commerce platforms facilitate targeted campaigns and personalized messaging. Overall, SendinBlue's advanced features empower businesses to optimize their email marketing efforts and drive better results.

By utilizing these advanced features, businesses can improve their email marketing strategy and provide additional functionality for their customers.

Pricing Plans & Options

When it comes to pricing, SendinBlue offers flexible plans to suit businesses of all sizes. The platform offers both free and paid plans with a variety of features.

The free plan allows users to send up to 300 emails per day to unlimited contacts. Making it a great option for small businesses or startups with limited budgets. For those with higher email volumes and more advanced needs, SendinBlue offers paid plans starting at just $25 per month.

These plans provide additional perks such as advanced segmentation, A/B testing and phone support. SendinBlue also offers custom quotes for businesses with specific requirements or larger email volumes.

With transparent pricing and no hidden fees, SendinBlue ensures that users can easily understand and budget for their email marketing needs. Plus, users can easily upgrade or downgrade their plans based on their changing requirements.

Whether you're just starting out or growing your business, SendinBlue has a pricing plan that fits your needs.

Basic Plan

SendinBlue offers a Basic Plan that provides businesses with an affordable and versatile email marketing platform. With the Basic Plan, users can take advantage of a range of features and benefits to effectively manage their email campaigns.

The pricing options for the Basic Plan are based on the number of emails sent per month. This allows businesses to choose a plan that best suits their needs and budget. The Basic Plan also offers unlimited contacts. Enabling businesses to grow their email list without any restrictions.

These tools make it easy for users to create professional-looking emails and landing pages without any coding skills. Additionally, the Basic Plan allows users to automate their email marketing campaigns with advanced features such as marketing automation and custom workflows.

Key features included in the Basic Plan are a drag-and-drop editor, email templates and a landing page builder.

Users on the Basic Plan do not have access to premium features such as SMS campaigns and heat maps. However, for businesses looking for a cost-effective email marketing solution with essential features, the Basic Plan is a powerful tool that can help drive their marketing strategies forward.

While the Basic Plan provides a range of features, there are some limitations to be aware of.

Premium Plans

Sendinblue offers Premium Plans for businesses that require access to advanced features and additional perks. The Premium Plans are designed to provide users with the full spectrum of features offered by Sendinblue.

However, the Premium Plans come at a higher cost, with the starting price at $65 per month. This jump in price may not be suitable for all users and businesses, especially those on a tight budget.

The pricing structure for the Premium Plans is based on the number of emails sent per month, similar to the Basic Plan.

These include SMS campaigns, heat maps and the ability to create custom workflows. With these advanced features, users can take their email marketing strategies to the next level, targeting their audience effectively and analyzing the success of their campaigns.

The Premium Plans offer a range of features that enhance the email marketing experience.

Users on the Lite plan do not have access to SMS campaigns, heat maps or advanced features like custom workflows. For businesses that require these features and are willing to invest in their email marketing efforts, upgrading to a Premium Plan may be worth considering.

While the Lite plan is more cost-effective, it does have limitations.

There are several differences between the Lite plan and the Premium Plan.

Landing Page Builder & Customer Relationship Management (CRM)

Landing Page Builder

One of the standout features of Sendinblue is its intuitive and user-friendly landing page builder. With this tool, users can easily create professional and engaging landing pages without any coding knowledge.

The drag-and-drop editor makes it simple to customize the design, add images, forms and other elements to capture leads effectively. The landing page builder also allows for A/B testing. Enabling users to optimize their pages for better conversion rates.

Whether you want to promote a product, gather email subscriptions or drive traffic to specific pages, Sendinblue's landing page builder is a powerful tool that can help you achieve your goals.

Customer Relationship Management (CRM)

Sendinblue's integrated CRM system helps businesses efficiently manage their contacts and build stronger relationships with their customers. With the CRM tool, users can collect and store contact details, track customer interactions and keep a record of customer preferences and behavior.

This allows businesses to personalize their communication and tailor their marketing strategies accordingly. The CRM also provides a seamless integration with Sendinblue's email marketing platform. Enabling users to send targeted campaigns based on customer data.

By effectively managing customer relationships through the CRM, businesses can improve customer satisfaction, increase customer retention and drive overall business growth.

Landing Page Builder Options

A standout feature is the intuitive drag-and-drop editor. Which allows users to create professional and engaging pages without any coding knowledge. For those looking for a quick and easy solution, Sendinblue offers pre-built templates that can be customized to fit the branding and goals of the campaign.

When it comes to building landing pages in Sendinblue, users have several options to choose from.

This allows for complete customization of the page content and styling. Additionally, Sendinblue's landing page builder includes the option to add form fields and connect them to a contacts database. This enables users to capture leads and gather valuable contact information directly from their landing pages.

Users also have the flexibility to start from scratch and build their landing pages using the drag-and-drop editor.

This helps to ensure that everything looks and functions as intended before making the pages live. Overall, Sendinblue offers a comprehensive and user-friendly landing page builder that allows users to create effective and professional landing pages quickly and easily.

To ensure that the final result meets expectations, Sendinblue provides users with the ability to preview their landing pages before publishing them.


What is Brevo?

Brevo is a marketing automation and email marketing platform designed to help businesses and organizations create, send and automate email campaigns. It provides tools for email marketing, lead nurturing and customer engagement. Brevo offers features for designing email templates, segmenting email lists and tracking campaign performance.

What was Brevo originally called?

Brevo was originally known as "SendinBlue" before undergoing a name change.

Why did Sendinblue change their name?

The decision to change a name can also be influenced by a desire for a fresh start, improved market positioning or legal considerations. The specific reasons for SendinBlue's name change to Brevo would be detailed in their official announcements or communications.

Companies often rebrand to better reflect their mission, vision or expanded range of services.

The name change from SendinBlue to Brevo may have been due to rebranding or strategic reasons.

Is Brevo the right newsletter service for you?

To make an informed decision, consider factors such as the size of your email list, your budget, the features you require and your preferred user interface. You may also want to explore Brevo's pricing plans and trial options to see if it aligns with your requirements.

Determining whether Brevo is the right newsletter service for you depends on your specific email marketing needs and goals.

How does email automation work in Brevo?

Email automation workflows can include actions like sending welcome emails, abandoned cart reminders, drip email series and more. Users can define the criteria that trigger automated emails and customize the content and timing of these emails. This automation streamlines marketing efforts and helps nurture leads and engage customers effectively.

Brevo's email automation features allow users to set up automated email campaigns based on triggers, conditions and subscriber behavior.

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