Last Updated: August 27, 2023

Screaming Frog Review: Unveiling Site Analysis for SEO

Screaming Frog Review Image
Categories :

What Is Screaming Frog?

Screaming Frog is a powerful and indispensable tool for SEO professionals. This fantastic crawling tool helps identify and fix technical SEO issues that may be impacting search engine rankings. With its user-friendly interface and advanced features, Screaming Frog is a must-have tool for anyone involved in search engine optimization. It can efficiently crawl websites and provide a comprehensive list of URLs, along with essential data such as status codes, broken links, internal and image links, and server errors.

Additionally, they offer additional features like custom extraction and custom tab, making it a versatile tool for digital marketing and SEO site audits. Its ability to handle massive crawls and its integration with popular tools like Google Analytics, Google Search Console, and Google Sheets further enhances its functionality.

With Screaming Frog, SEO professionals can easily identify and fix technical errors, perform content audits, conduct research for link building, and optimize internal linking and user experience. The tool also provides insights for advanced search and analysis, such as pagespeed insights and rank tracking.

With a customer support center and an active user community, Screaming Frog ensures that its users have the resources and expertise to maximize their SEO strategy effectiveness. Whether you are a beginner or an experienced SEO professional, they offer an indispensable tool in your arsenal.

Key Features

Screaming Frog is a powerful website crawler and SEO site audit tool that offers a range of key features to assist SEO professionals in optimizing their websites. One of its standout features is its ability to handle both small and large websites with dynamic content. This means that regardless of the size or complexity of a website, Screaming Frog can effectively crawl and analyze it.

A user-friendly interface is another prominent feature of Screaming Frog. Its intuitive layout and navigation make it easy for users to access and understand the data it provides. Additionally, Screaming Frog allows users to export important onsite SEO elements to a spreadsheet. This feature makes it convenient for SEO professionals to analyze the data and make data-driven recommendations for optimizing a website's performance.

With the ability to crawl a website and export SEO elements, Screaming Frog is an essential tool for technical SEO audits. It helps identify and address technical issues such as broken links, server errors, and status codes. Furthermore, Screaming Frog's dynamic content handling ensures accurate analysis of websites that frequently update their content.

Benefits of Using Screaming Frog

Screaming Frog is an indispensable tool for SEO professionals and website owners, offering a range of benefits to enhance the optimization process. With its user-friendly interface, this tool allows users to navigate and understand data effortlessly, making it easy to access and analyze.

One of its standout features is the ability to export important onsite SEO elements to a spreadsheet, enabling SEO professionals to conduct detailed analysis and make data-driven recommendations for optimizing website performance. Moreover, Screaming Frog's powerful crawling capabilities make it an essential tool for technical SEO audits, as it helps identify and address issues such as broken links, server errors, and status codes.

Its dynamic content handling also ensures accurate analysis for websites that frequently update their content. SEO professionals and website owners can efficiently tackle technical issues and enhance their website's overall search engine performance.

Automated Crawling and Analysis

Screaming Frog is a must-have tool for SEO professionals seeking to optimize their websites and improve search engine rankings. Its automated crawling and analysis capabilities make it an indispensable tool for technical SEO audits and website health evaluations.

One of the key features of Screaming Frog is its ability to customize crawling options. Users can specify exactly what they want to crawl, including specific URLs, subdomains, and even exclude areas they don't want to crawl. This customizable crawling feature saves time and ensures that the final report is tailored to the user's specific needs.

When it comes to website analysis, Screaming Frog provides a comprehensive assessment of the website's health. It analyzes both technical and non-technical aspects, such as broken links, server errors, redirects, metadata, and canonicals. This allows users to identify and resolve any technical issues that may be negatively impacting their site's performance.

Comprehensive Diagnostics & Insights

Screaming Frog excels in providing comprehensive diagnostics and insights for a website's SEO. With its advanced crawling capabilities, it goes beyond just surface-level analysis and delves into the intricacies of a website's on-page elements. By analyzing headers, title tags, meta descriptions, and images, it uncovers areas for improvement and optimization.

This powerful tool offers a holistic view of a website's health and performance, allowing users to identify technical errors, such as broken links and server issues, alongside non-technical aspects like redirects and canonicals. By addressing these issues promptly, users can ensure that their website is optimized for search engine rankings.

The on-page analysis feature of Screaming Frog is particularly valuable for SEO professionals. It provides detailed insights into the effectiveness of headers, title tags, and meta descriptions, helping users craft compelling and keyword-rich content. Additionally, by scrutinizing images, it identifies potential opportunities to improve alt text and reduce file sizes for faster page loading times.

Improved User Experience & Rankings

Screaming Frog SEO Spider is not only a fantastic crawling tool but also a valuable resource for improving user experience and search engine rankings. By conducting comprehensive diagnostics, this tool helps uncover and address a wide range of technical and on-site SEO issues.

One of the key benefits of Screaming Frog is its easy-to-use interface, which makes it highly accessible and valuable for SEO professionals. With this tool, users can quickly identify and prioritize key action items to optimize their websites. Whether it's fixing broken links, improving meta descriptions, or optimizing image alt text, SF provides clear insights and recommendations to enhance a website's performance.

In addition to its usability, Screaming Frog offers a multitude of features that benefit SEO professionals. This includes the ability to track backlinks, conduct website audits, and provide in-depth insights for both on-page and technical SEO. By using this tool, SEO professionals can easily identify and address any issues that may be affecting their website's visibility and rankings.

Despite its valuable features, Screaming Frog SEO Spider is available at a reasonable cost, providing great value for its functionality. With various pricing options to choose from, users can select a package that suits their needs and budget.

Easy Integration with Other Tools & Services

Screaming Frog SEO Spider not only offers a range of powerful features for technical SEO analysis, but it also has easy integration capabilities with various tools and services. This makes it a versatile and indispensable tool for SEO professionals.

One of the key integrations that Screaming Frog offers is with Google Analytics. By connecting Screaming Frog with Google Analytics, users can access additional data and insights to further optimize their websites. They can analyze website traffic, user behavior, and conversion metrics, all within the same platform. This integration allows for a more comprehensive analysis and helps users make data-driven decisions for their SEO strategy.

Additionally, Screaming Frog seamlessly integrates with Google Search Console, providing users with valuable data on search performance. Users can view search queries, impressions, and click-through rates directly in SF Frog, making it easier to identify opportunities for improvement and track the effectiveness of SEO efforts.

Another notable integration is with Google Sheets, which allows users to export crawl data from Screaming Frog directly into a Google Sheet. This enables easy collaboration and further analysis of the data using Google Sheets' advanced features and functions. Users can create custom reports, automate data analysis, and perform calculations, making Screaming Frog an even more powerful tool for in-depth SEO analysis.

Cost of Using Screaming Frog

The cost of using Screaming Frog is relatively affordable and offers excellent value for its range of features and capabilities. The software is available in two license options: the free version and the paid version. The free version provides a great way for users to get started and explore the basic functionalities, although it does have limitations such as a crawl limit of 500 URLs.

For those looking for more advanced features and unrestricted crawling capabilities, the paid version, known as Screaming Frog SEO Spider, is available at a reasonable annual subscription cost. The cost varies depending on the size of the license, with options for individual users and larger teams.

The paid version offers additional features such as custom extractions, integration with Google Analytics and Search Console, advanced configuration options, and customer support.

Subscription Plans & Pricing Options

Screaming Frog offers flexible subscription plans and pricing options to cater to the needs of SEO professionals and digital marketers. Whether you're a small business or a large enterprise, they have a plan for you.

The free version of Screaming Frog provides users with a taste of its powerful SEO spider tool. However, for advanced features and larger websites, the paid version is the way to go. The paid version is currently priced at $199 per year (as of March 2023), providing users with access to indispensable tools for technical SEO audits, link building, and content analysis.

For businesses with multiple users, bulk licenses are available starting at $665 per year for up to 5 users. This allows teams to collaborate effectively and maximize the benefits of Screaming Frog's fantastic crawling tool.

In addition to subscription plans, Screaming Frog also offers training and consultancy services to help users make the most of the tool and optimize their SEO strategy. These services provide in-depth knowledge and guidance, ensuring that you get the best results from using SF Frog.

With Screaming Frog's subscription plans and pricing options, you can choose the plan that fits your needs and budget, whether you're just getting started or have a large team to support. Take advantage of the advanced features, massive crawl capabilities, and excellent customer support that Screaming Frog offers to enhance your SEO efforts and drive better search engine rankings.

Free Trial Option Available?

Yes, Screaming Frog offers a free trial option for users to experience the power of their SEO spider tool. While the free version has limited functionality compared to the paid version, it can still be beneficial for small businesses and individuals looking to optimize their website's performance.

During the free trial, users can test out the advanced features that Screaming Frog has to offer. This allows them to determine if upgrading to the paid version is worth the investment for their specific needs. The free trial provides an opportunity to explore the tool's capabilities and assess how it can contribute to their SEO strategy.

For small businesses, the free trial can be a valuable starting point in understanding the potential benefits of Screaming Frog. It allows users to get a feel for the tool and its features, without committing to a paid subscription right away. As their website grows and their SEO needs become more complex, they can then consider upgrading to the paid version to access the full range of features and benefits SF Frog has to offer.

Is It Worth the Investment?

Screaming Frog SEO Spider is a popular tool among SEO professionals, but is it worth the investment? Let's take a look at the advantages and disadvantages to help you decide.

One of the major advantages of Screaming Frog SEO Spider is its customizable options. Users can easily configure the crawl settings to suit their specific needs, allowing for more targeted analysis. The tool also provides comprehensive on-page SEO analysis, making it easier to identify and fix technical issues that may impact search engine rankings.

Furthermore, Screaming Frog SEO Spider offers impressive link analysis capabilities. Users can quickly identify broken links, internal and external links, and even analyze anchor text distribution. This provides valuable insights for optimizing link building and internal linking strategies.

Integration with Google Analytics is another useful feature of the tool. Users can easily import and analyze data from Google Analytics, making it easier to identify potential SEO opportunities and track the impact of their optimization efforts.

On the flip side, the cost of Screaming Frog SEO Spider's subscription plans may be a disadvantage for some users. However, the tool does have a free version with limited functionality, allowing users to test it out before committing to a paid plan.

Additionally, it's important to note that Screaming Frog SEO Spider can only crawl provided links, so it may not be suitable for larger websites with thousands of pages.

How to Use Screaming Frog

Screaming Frog SEO Spider is a powerful tool that provides a comprehensive analysis of a website's technical SEO aspects. In this section, we will explore the steps to effectively use Screaming Frog for optimizing your website's performance and improving its search engine rankings.

Download and Install Screaming Frog

The first step is to download and install Screaming Frog SEO Spider on your computer. The tool is available for both Windows and Mac operating systems. Once installed, open the software to begin the setup process.

Enter the Website URL

After opening the tool, enter the URL of the website you want to analyze in the provided text field. Click on the "Start" button to initiate the crawl. Screaming Frog will then start fetching data from the website.

Analyze the Crawl Results

Once the crawl is complete, Screaming Frog will display the results in various tabs, providing you with valuable insights into your website's technical SEO issues. You can explore tabs like "Internal", "External", "Images", "Links", and "Redirects" to analyze different aspects of your website.

Address Technical SEO Issues

Review the crawl results and identify any technical issues that may affect your website's performance or search engine rankings. Screaming Frog provides information on broken links, duplicate content, missing meta tags, server errors, and more. Take necessary steps to fix these issues and optimize your website accordingly.

Utilize Additional Features

Screaming Frog offers advanced features like custom extraction, custom tabs, and integration with other tools like Google Analytics and Google Search Console. Utilize these features to gain further insights into your website's performance, track progress, and refine your SEO strategy.

By following these steps, you can effectively use Screaming Frog SEO Spider to identify and address technical SEO issues, optimize your website's performance, and improve your search engine rankings.

Interface Overview and Navigation

The interface of Screaming Frog SEO Spider is designed to provide users with easy access to all the essential features and functions needed for effective website crawling and analysis.

Upon opening the program, users are greeted with a clean and intuitive layout that is easy to navigate. The main window consists of a menu bar at the top, a toolbar below it, and several panels that display different types of information.

The menu bar offers various options, including File, Configuration, Mode, Reports, Window, and Help. Users can access different features and functions by selecting the relevant options from the menu. The toolbar contains icons that provide quick access to commonly used actions, such as starting a crawl, pausing or stopping a crawl, and exporting data.

The main panels in the interface display different types of information, such as the list of URLs, visual representations of website structures, and detailed reports on various technical aspects of the website. Users can easily switch between these panels using the tabs located at the bottom of the main window.

Configuring Settings and Preferences

Configuring settings and preferences in Screaming Frog SEO Spider is a straightforward process, allowing users to customize their crawling options to suit their specific needs.

To access the settings and preferences, users can go to the "Configuration" tab in the menu bar and select "Spider". Here, they can modify various options to tailor their crawl.

Users can specify the URLs they want to crawl by entering them in the "Start" box. This allows them to focus only on specific areas of a website. Additionally, users can exclude areas they do not want to crawl by entering them in the "Exclude" box. This feature is useful for excluding sections like login pages or areas with irrelevant content.

Furthermore, users can customize their crawling options by adjusting settings like crawl speed, crawl depth, and maximum number of pages to crawl. These options give users more control over the crawl and allow them to optimize the crawling process.


What is Screaming Frog?

Screaming Frog is a versatile SEO tool that functions as a website crawler. It helps users analyze various SEO elements of their websites, assisting in identifying issues, optimizing content, and enhancing overall website performance in search engine results.

What is Screaming Frog SEO Spider?

Screaming Frog SEO Spider is a desktop software tool used for website optimization and analysis. It's designed to crawl websites and gather valuable data related to SEO (Search Engine Optimization) aspects, such as broken links, metadata, URL structure, images, and more.

What does Screaming Frog offer to its customers?

Screaming Frog offers a comprehensive set of features for website analysis and optimization. It helps users identify SEO issues, improve website structure, discover broken links, analyze metadata, audit redirects, review images, and gain insights to enhance their website's search engine visibility.

Should You Use Screaming Frog?

Using Screaming Frog can be beneficial for website owners, SEO professionals, and digital marketers looking to improve their website's SEO performance. It provides valuable insights that can lead to better optimization, higher search rankings, and improved user experience.

Peak View Marketing Footer Logo

Peak View Marketing

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram