Last Updated: September 5, 2023

ConvertKit Review: Transforming Your Email Marketing

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What is ConvertKit?

ConvertKit is a powerful email marketing tool designed specifically for online creators. With its versatile features and intuitive interface, ConvertKit helps content creators streamline their email marketing campaigns and grow their audience effectively.

By offering tools like landing page builders, visual automation builders and custom fields, ConvertKit enables users to create personalized and targeted email sequences, automate email campaigns and deliver engaging content to their subscribers.

Unlike traditional email service providers, ConvertKit is focused on providing advanced automation and customization options that cater to the unique needs of online creators.

With a user-friendly interface and a range of helpful features, ConvertKit makes it easy for content creators to build, manage and optimize their email lists.

Whether you're a professional blogger, an online course creator or a digital product seller, ConvertKit offers the tools and support you need to grow your business and connect with your audience effectively.

Features of ConvertKit

ConvertKit is a powerful email marketing tool that offers a range of features to help online creators effectively grow and engage their audience.

This intuitive tool allows users to easily create email sequences and automate their email marketing campaigns. With the visual automation builder, users can design complex email funnels based on subscriber actions and triggers. Ensuring that the right message reaches the right audience at the right time.

One of the standout features of ConvertKit is its visual automation builder.

ConvertKit also provides a selection of professionally designed landing page templates. These templates are easy to customize. Allowing users to create stunning landing pages without any coding knowledge. By using these landing pages, online creators can capture email addresses and grow their subscriber list effortlessly.

Advanced automation features are another area where ConvertKit shines. Users can set up advanced rules and conditions within their email marketing campaigns, segmenting their audience based on various criteria and delivering personalized content to each subscriber.

Benefits of ConvertKit

ConvertKit, an innovative email marketing platform, offers a range of benefits that set it apart from other platforms in the market. With ConvertKit, users can streamline their email campaigns, automate processes, improve deliverability and track analytics effectively.

One of the key advantages of ConvertKit is its intuitive automation features. Users can easily automate their email marketing processes.

Allowing them to save time and effort. The visual automation builder enables users to create complex email funnels based on subscriber actions and triggers.

Ensuring that the right message reaches the right audience at the right time.

ConvertKit also excels in improving email deliverability. With its advanced features, users can set up rules and conditions within their email campaigns, segmenting their audience based on various criteria. This personalized approach helps in delivering targeted and engaging content to each subscriber, thereby increasing deliverability and click-through rates.

ConvertKit provides robust analytics and tracking capabilities. Users can track important metrics such as open rates, click-through rates and conversion rates. This data empowers users to make data-driven decisions, optimize their email campaigns and achieve higher engagement and conversions.

Pricing of ConvertKit

ConvertKit offers three pricing plans to cater to different levels of usage and requirements. The pricing plans are designed to provide users with the right features and pricing options based on their needs.

Which is ideal for beginners and those who are just starting to build their email list. This plan allows users to have up to 500 subscribers and send unlimited emails. While it offers basic email marketing features, it does not include advanced automation and segmentation capabilities.

The first plan is the "Free" plan.

The second plan is the "Creator" plan. Which is suitable for content creators and small businesses. Priced at $29/month, it includes advanced features such as visual automation builder, email sequences, subscriber scoring and custom fields. With the Creator plan, users can have up to 1,000 subscribers.

Priced at $59/month, this plan includes all the features of the Creator plan with additional benefits such as advanced automation and integrations. The Creator Pro plan allows users to have unlimited subscribers.

For those who require more advanced features and have a larger subscriber base, ConvertKit offers the "Creator Pro" plan.

ConvertKit's pricing plans offer flexibility and scalability for users at different stages of their business. Whether you're just starting out or have an established subscriber base, ConvertKit has a plan that suits your needs and budget.

Pros of ConvertKit

Email Automation Features: ConvertKit offers a powerful email automation system that allows users to easily create and manage complex email sequences and campaigns. This feature enables personalized, targeted messaging to be sent automatically based on subscriber behavior and preferences.

Customization Options: ConvertKit provides a wide range of customization options. Giving users the ability to create visually appealing and branded emails and landing pages. With customizable templates, fonts, colors and layouts, users can create a unique and professional-looking email marketing campaign.

Landing Page Builders: ConvertKit offers easy-to-use landing page builders that allow users to create high-converting landing pages without any coding knowledge. These landing pages can be used to capture leads, promote products or services or deliver valuable content. Helping users grow their email list and increase conversions.

Cons of ConvertKit

Limited Advanced Features: While ConvertKit's automation features are robust, it lacks some advanced features offered by competitors. For users who require complex automation workflows or advanced segmentation capabilities, ConvertKit may not be the most suitable choice.

Pricing for Larger Subscriber Bases: ConvertKit's pricing plans may become expensive for users with larger subscriber bases. As the subscriber count increases, the cost of the plans also increases significantly. Making it less cost-effective for users with a rapidly growing audience.

Ease of Use & Setup Process

ConvertKit prides itself on its ease of use. Making it a popular choice for beginners looking to set up their email marketing campaigns. The setup process is simple and straightforward. Allowing users to quickly get started and navigate the platform with ease.

To begin, users can sign up for a ConvertKit account and start a 14-day free trial. Once logged in, they will be greeted by a user-friendly interface that is visually appealing and intuitive to navigate.

Creating email sequences and automation is a breeze with ConvertKit. Users can easily set up email sequences by selecting the desired triggers, actions and conditions. The visual automation builder makes it simple to visualize the entire email campaign and make any necessary adjustments.

ConvertKit also offers a range of pre-designed email templates and landing page templates. Allowing users to customize their emails and landing pages without any coding knowledge. This customization adds a personal touch to email marketing campaigns. Enhancing engagement and conversion rates.

Templates & Automation Builder

ConvertKit offers a wide range of templates for both emails and landing pages. Making it easy for users to create stunning and professional-looking designs without any coding knowledge. These templates come in various styles and designs, offering users plenty of options to match their brand and campaign goals.

With the visual automation builder, users can easily set up triggers, actions and conditions to automate their email sequences. This means that every subscriber receives a tailored experience based on their actions, preferences or any other specified criteria.

In addition to the templates, ConvertKit's automation builder is a powerful tool that allows users to create personalized and dynamic sequences for their email marketing campaigns.

They can visualize the entire email campaign. Ensuring that the right emails are sent at the right time. With such customization features, users can provide a highly personalized experience to their subscribers, leading to increased engagement and higher conversion rates.

The automation builder also gives users the ability to make changes and adjustments on the go.

Email Deliverability & Analytics Reports

Ensuring that your emails reach your subscribers' inboxes successfully. With reliable email deliverability, your messages have a higher chance of being read and engaged with by your audience. Plus, ConvertKit provides email analytics and reporting features to help you measure the effectiveness of your campaigns.

ConvertKit boasts a strong email deliverability rate.

By monitoring your open rate, you can see how many recipients are actually opening your emails. Similarly, the click-through rate indicates the percentage of subscribers who clicked on links within your emails. These numbers provide valuable insights into the effectiveness of your content and calls-to-action.

In terms of open rate and click-through rate, ConvertKit allows you to track these metrics to gauge the engagement levels of your subscribers.

ConvertKit also ensures compliance with the CAN-SPAM Act and GDPR regulations by including a default unsubscribe option in every email. This allows recipients to easily opt out of receiving further emails, promoting transparency and giving control to subscribers over their email preferences.

For basic email analytics and reporting, ConvertKit offers features that enable you to track essential metrics such as total email sends, open rates, click rates, unsubscribers and any errors encountered during delivery. These insights help you understand your email campaign performance and make data-driven decisions to improve engagement and conversions.

Moreover, ConvertKit provides advanced features like the "resend to unopened" option. Allowing you to re-engage with subscribers who didn't open your initial email. This maximizes the reach of your content and gives you additional opportunities to connect with your audience.

For enhanced deliverability reporting, the Creator Pro plan provides advanced insights. Allowing you to dive deeper into your campaigns and identify areas for improvement. These features empower you to optimize your email marketing strategy for even better results.

Visual Automation Builder

ConvertKit's Visual Automation Builder is a powerful tool that allows you to create advanced email marketing automations with ease. With its intuitive drag-and-drop interface, you can quickly and efficiently set up complex workflows to nurture your subscribers and drive engagement.

You can trigger specific actions, such as sending welcome emails, tagging subscribers or adding them to different segments, depending on how they interact with your emails. This level of personalization ensures that your audience receives relevant content, increasing the likelihood of conversions.

The Visual Automation Builder empowers you to create personalized email journeys based on subscriber actions.

You can visually map out your email sequences, add delays and set up conditions to ensure that each subscriber receives the right message at the right time. This level of customization allows you to create highly targeted and effective email campaigns.

With the Visual Automation Builder, you have complete control over the entire automation process.

By utilizing the Visual Automation Builder in ConvertKit, you can streamline your email marketing efforts, save time and create more meaningful connections with your audience. Whether you're a beginner or an experienced marketer, this feature is designed to help you take your email marketing automations to the next level.

Advanced Features & Digital Products

One standout feature is the ability to create and sell digital products directly through your email campaigns. This powerful feature allows content creators to monetize their work by offering digital products, such as eBooks, courses or downloadable resources, all within their email sequences.

ConvertKit offers a range of advanced features that can greatly enhance your email marketing strategies.

Making the transaction process simple and hassle-free. This means you can focus on creating valuable content and building relationships with your audience, while ConvertKit takes care of the technical aspects of selling digital products.

Not only does ConvertKit provide a platform for selling digital products, but it also integrates seamlessly with popular payment processors.

Another advanced feature of ConvertKit is the use of custom fields. Which allow you to collect and store specific information about your subscribers. This allows for advanced segmentation and targeting, as you can tailor your email campaigns based on the unique interests and preferences of your subscribers.

ConvertKit's subscriber scoring feature enables you to assign scores to your subscribers based on their engagement and interactions with your emails. This helps you prioritize your efforts and focus on those subscribers who are most likely to convert.

Lastly, ConvertKit provides deep dive analytics that can give you valuable insights into the performance of your email marketing campaigns. You can track open rates, click-through rates and even revenue generated. Allowing you to make data-driven decisions and optimize your strategies for maximum results.

With these advanced features, ConvertKit empowers content creators to take their email marketing strategies to new heights. Whether you're looking to sell digital products, personalize your campaigns or gain in-depth insights, ConvertKit has the tools you need to succeed.

Landing Page Builders & Templates

ConvertKit offers powerful landing page builders and a wide range of templates to help users create professional and attractive landing pages. With these tools, users can easily design and customize landing pages to capture leads and drive conversions.

The landing page builders in ConvertKit provide a user-friendly interface that makes it simple to create stunning landing pages, even for those with little to no technical expertise. Users can choose from a variety of pre-designed templates that are fully customizable to match their branding and messaging.

ConvertKit offers a range of customization options. Allowing users to easily personalize their landing pages to fit their specific needs. Users can customize their page layout, colors, fonts and images to create a visually appealing and cohesive design that aligns with their brand identity.

Additionally, ConvertKit provides various lead capture options to help users effectively capture leads and build their email list. Users can add forms, opt-in checkboxes and even embed videos to engage and convert visitors.

With ConvertKit's landing page builders and templates, users can create professional and visually appealing landing pages that are optimized for lead capture and conversions. Whether you're a beginner or an experienced marketer, ConvertKit offers the tools necessary to create landing pages that drive results.

Integrations with Other Platforms

ConvertKit offers seamless integrations with various other platforms. Including email service providers, landing page builders and automation tools. These integrations allow users to connect their ConvertKit account with their existing email marketing tools for a streamlined experience.

When it comes to email service providers, ConvertKit integrates with popular platforms such as Mailchimp, Drip and AWeber. This allows users to easily import their email lists and automate their email campaigns using ConvertKit's advanced features.

In terms of landing page builders, ConvertKit integrates with leading platforms like Unbounce, Leadpages and Thrive Architect. This integration enables users to create stunning landing pages using their preferred builder and seamlessly connect them to their ConvertKit account to capture leads and grow their email list.

Furthermore, ConvertKit integrates with automation tools such as Zapier and These integrations empower users to automate their workflows across different platforms and streamline their email marketing efforts. They can set up triggers and actions to automate tasks like adding new subscribers or sending personalized emails based on specific actions.

By providing these integrations, ConvertKit offers users the flexibility to connect their ConvertKit account with their preferred platforms. Making it easier to manage their email marketing strategy in one place. This integration capability helps save time and effort while enhancing the overall efficiency of their email marketing campaigns.

Customer Support & 14-Day Free Trial

One of the key factors that differentiate ConvertKit from other email marketing platforms is its exceptional customer support. ConvertKit goes above and beyond to ensure that its users receive prompt and helpful assistance whenever they need it.

With ConvertKit, you can expect top-notch customer support through various channels. Including email, live chat and an extensive help center. Whether you have a simple question or need assistance with a complex issue, ConvertKit's dedicated support team is always ready to lend a hand.

Moreover, ConvertKit offers a 14-day free trial to help users experience the platform's full range of features and capabilities before committing to a paid plan. During this trial period, you can explore ConvertKit's email marketing tools, landing page templates, visual automation builder and other advanced features without any cost.

Whether you're a beginner or an experienced digital marketer, the trial period gives you ample time to familiarize yourself with ConvertKit's functionalities and decide if it's the right fit for your business.

The 14-day free trial allows you to test ConvertKit's capabilities and see how it can benefit your email marketing strategy.

During the trial, you can import your email list, create email campaigns and use ConvertKit's automation features to streamline your workflow. This firsthand experience enables you to gauge ConvertKit's ease of use, email deliverability and overall effectiveness in reaching and engaging your subscribers.

Final Thoughts on ConvertKit

ConvertKit is a powerful email marketing platform that offers a range of advanced features to help content creators and online businesses effectively reach and engage their audience. With its user-friendly interface, customizable landing page templates and visual automation builder, ConvertKit makes it easy to create and manage email campaigns.

One of the standout features of ConvertKit is its email sequence functionality. Which allows users to set up automated email series to nurture their subscribers. This feature is especially valuable for building relationships with new subscribers and guiding them through a predefined journey.

The platform also provides a seamless integration with popular landing page builders. Making it easy to create stunning and professional signup forms and landing pages. The ability to customize these templates ensures that your brand's unique style and messaging are consistently reflected throughout your email marketing strategy.

With its 14-day free trial, you can explore all of its capabilities risk-free and see if it's the right fit for your email marketing needs. Don't miss out on the opportunity to take your email campaigns to the next level with ConvertKit.

Whether you're a beginner looking for a user-friendly email marketing platform or an experienced marketer in need of more advanced features, ConvertKit has something to offer.


Is ConvertKit a CRM?

While it offers some CRM-like features such as tagging and segmenting subscribers, its primary focus is on email marketing, automation and managing subscriber lists. If you require robust CRM capabilities, you might need to integrate ConvertKit with a dedicated CRM system.

ConvertKit primarily functions as an email marketing automation platform rather than a Customer Relationship Management (CRM) tool.

Is ConvertKit Right for You?

ConvertKit is particularly well-suited for creators, bloggers and online entrepreneurs who want to build and engage their email subscriber list. It offers features for automation, audience segmentation and email sequencing. To determine if it aligns with your needs, consider your audience size, content strategy and required features.

Whether ConvertKit is the right tool for you depends on your specific email marketing needs and goals.

Is ConvertKit better than MailChimp?

ConvertKit is known for its ease of use and flexibility for content creators, while MailChimp is a widely used email marketing platform with a variety of features. Your decision may depend on factors like your audience size, budget and desired features. It's recommended to compare both platforms to determine which one better suits your needs.

The choice between ConvertKit and MailChimp depends on your requirements.

How much does ConvertKit cost?

They offer a free plan with limited features and paid plans starting at a monthly fee. The pricing can vary depending on your subscriber count and the features you require. To get the most up-to-date pricing information and explore the available plans, it's advisable to visit the ConvertKit website or contact their sales team.

ConvertKit offers pricing plans based on the number of subscribers you have.

Does ConvertKit have landing pages?

These landing pages can be used to capture email subscribers and promote content or products. While ConvertKit offers this feature, it's important to note that it may not have the same extensive landing page capabilities as dedicated landing page builders. Depending on your specific landing page needs, you may find ConvertKit's offering suitable or choose to integrate it with a dedicated landing page tool.

Yes, ConvertKit provides the capability to create simple landing pages as part of its platform.


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