Last Updated: September 2, 2023

Constant Contact Review: Elevate Your Email Marketing

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What is Constant Contact?

Constant Contact is a versatile and user-friendly email marketing platform that empowers businesses with advanced features to create effective email marketing campaigns.

With Constant Contact, businesses can easily manage contact lists and utilize a variety of email marketing services to engage with their customer base. This email marketing tool offers a wide range of templates, email builders and customization options to create visually appealing email campaigns. With its deliverability rates and spam testing, businesses can rest assured that their emails will reach the intended audience and not end up in spam folders.

Constant Contact also extends its services to social media marketing, offering integration with social media platforms to streamline marketing efforts.

Whether it's managing events, creating landing pages, or accessing a comprehensive knowledge base, Constant Contact provides business owners with effective solutions for their digital marketing needs.

Why Use Constant Contact?

Constant Contact is a premier email marketing tool for business owners, offering a wide range of user-friendly features to enhance your email marketing campaigns. With its intuitive interface, Constant Contact makes it easy for even beginners to create and manage effective email campaigns.

One of the standout features of Constant Contact is its audience segmentation capabilities. You can effortlessly organize your contact lists into specific groups, allowing you to target different customer segments with tailored messages. This level of personalization can significantly improve your email marketing strategies.

Another advantage of using Constant Contact is the access to detailed statistics and analytics. You can easily track important metrics such as open rates, click-through rates and unsubscribes, enabling you to continuously refine your campaigns for maximum impact.

Constant Contact also offers a wide selection of professionally designed and customizable templates. Whether you're promoting a product, sending newsletters, or announcing an event, you can easily find a template that suits your needs and quickly customize it to match your brand's colors and style.

Basic Features

When it comes to basic features, Constant Contact offers a range of tools and functionalities that make it a reliable choice for email marketing campaigns. The platform provides an easy-to-use email editor that allows you to create visually appealing and professional-looking emails.

With a drag-and-drop interface, you can add text, images, buttons and other elements to your email template effortlessly. Another basic feature that Constant Contact offers is the ability to manage your contact lists effectively. You can easily import and categorize your email addresses, enabling you to target specific groups with relevant content.

Additionally, Constant Contact provides robust reporting and analytics tools that give you insights into the performance of your email campaigns. You can track metrics such as open rates, click-through rates and unsubscribes, helping you optimize your strategies for better results.

With these basic features, Constant Contact empowers businesses to reach their target audience and drive engagement effectively.

Email Builder

Constant Contact's email builder is a user-friendly tool that makes creating professional-looking emails a breeze. With its intuitive interface and drag-and-drop tools, even those without design experience can easily create stunning email campaigns.

One of the standout features of Constant Contact's email builder is its ability to customize emails to match your brand's colors and styles. Users can choose from a wide range of pre-designed templates or create a completely customized email from scratch.

This level of flexibility ensures that your emails are always on-brand and visually appealing.

Additionally, Constant Contact's email builder offers dynamic content capabilities, allowing you to personalize your emails based on your recipients' preferences and behavior. This helps to create a more engaging and tailored experience for your subscribers.

To ensure that your emails look great on every device, Constant Contact's email builder allows you to preview your emails on different screens before sending them out. This feature is particularly helpful as mobile email opens continue to rise.

Email List Management

Constant Contact's Email List Management tool offers a comprehensive solution for managing and organizing your email contacts. With this tool, you can easily segment your contact list based on demographics, allowing you to send personalized emails to different groups of subscribers.

One of the key features of Constant Contact's Email List Management tool is its contact segmentation capability. You can create segments based on criteria such as location, purchase history, interests and more.

This enables you to target specific groups of subscribers with tailored content, increasing the relevancy and effectiveness of your email campaigns.

Constant Contact provides robust list-building capabilities. You can easily import existing contacts from various sources, such as spreadsheets or other email marketing platforms and add them to your email list. The tool also allows you to collect email addresses directly from your website or landing pages. Making it easy to grow your subscriber base.

Furthermore, Constant Contact's Email List Management tool enables you to personalize your emails based on different demographics. You can create dynamic content that changes based on the recipient's information, such as their name, location, or past interactions with your emails.

This level of personalization helps to create a more engaging and relevant experience for your subscribers, leading to higher open and click-through rates.

Automation and Triggers

Constant Contact offers an Automation and Triggers feature that allows users to automate their email marketing campaigns. This feature allows for increased efficiency and personalized communication with subscribers. However, there are certain limitations and drawbacks that should be considered.

To access the automation section in Constant Contact, users can navigate to the Campaigns tab and select "Automation." From there, they can choose between pre-built automation templates or create custom automation paths.

Pre-built templates provide a convenient starting point for common automation scenarios, such as welcome emails or birthday offers.

However, a drawback of Constant Contact's automation feature is the limited options for combining actions and conditions. Users are often limited to simple "if this, then that" logic. Which may not suit more complex automation needs.

The inability to include multiple channels, such as text messages or social media, in an automation is another limitation.

Despite these limitations, Constant Contact's automation feature still offers value for business owners looking to streamline their email marketing processes. By leveraging the pre-built templates or creating custom automation paths, users can still save time and deliver targeted messages to their customer base.

Reports and Insights

Constant Contact offers robust reporting and analytics capabilities to help users track and analyze the performance of their email marketing campaigns. With its campaign analytics, users can gain valuable insights into their email campaigns' effectiveness.

Users can access detailed reports that provide key metrics, such as open rates, click-through rates and bounce rates, to evaluate the success of their campaigns. This data helps users understand which subject lines and content resonate with their audience, enabling them to optimize future campaigns for better engagement.

The platform also provides subscriber data, allowing users to track the growth and activity of their contact lists. Users can monitor key metrics like new subscribers, unsubscribers and overall list growth, helping them understand their audience better and make data-driven decisions to enhance their email marketing strategies.

Constant Contact's reporting tools also include platform tracking, giving users insights into how their subscribers engage with their emails across different devices and email clients. This information helps users optimize their email design and layout for better compatibility and improved user experience.

Engagement segmentation is another valuable feature that allows users to analyze and segment their audience based on their email interactions. By dividing their subscribers into groups based on opens, clicks and other engagement metrics, users can personalize their email campaigns. Delivering targeted content to specific segments for better results.

Constant Contact's reporting and analytics tools further include an email click map, visualizing the click-through activity on emails. This feature helps users understand which links and calls-to-action are most effective, enabling them to optimize their email content and drive higher conversions.

Advanced Features

Constant Contact offers a wide range of advanced features to help businesses create and optimize their email marketing campaigns. With its robust reporting tools, users can access detailed metrics such as open rates, click-through rates and bounce rates to evaluate the success of their campaigns.

By analyzing this data, users can optimize future campaigns for better engagement. The platform also provides subscriber data, allowing businesses to track the growth and activity of their contact lists, empowering them to make data-driven decisions and enhance their email marketing strategies.

Constant Contact's reporting tools include platform tracking, giving insights into how subscribers engage with emails across various devices and email clients. This helps optimize email design and layout for improved compatibility and user experience.

Another valuable feature is engagement segmentation, enabling businesses to analyze and segment their audience based on email interactions, allowing for personalized campaigns and better results.

Lastly, Constant Contact's reporting and analytics tools include an email click map, visualizing click-through activity to identify effective links and calls-to-action, driving higher conversions.

Landing Page Builder

Constant Contact's Landing Page Builder is a useful tool for creating customized landing pages to enhance your email marketing campaigns. With a variety of pre-designed templates, this feature allows you to quickly create visually appealing landing pages that engage your audience.

The Landing Page Builder offers a range of customization options, such as changing the color scheme, adding images and editing text. However, it's important to note that the level of customization is limited compared to other landing page builders.

One limitation of Constant Contact's Landing Page Builder is that the landing pages do not show up under your website's domain. Instead, they are hosted on Constant Contact's domain. This can have an impact on your conversion rates, as some users may be hesitant to take action on a page that appears to be unrelated to your website.

To overcome this limitation, Constant Contact provides the ability to retarget users with Facebook ads. Which helps you reach those who have interacted with your landing page. Additionally, by integrating your Google tracking ID, you can track analytics and gather valuable insights to optimize your landing page performance.

While Constant Contact's Landing Page Builder may not offer the advanced customization options of other platforms, its simplicity and integration with email marketing campaigns make it a valuable tool for businesses looking to generate leads and drive conversions.

Social Media Posting Options

Constant Contact offers robust social media posting options to help businesses engage with their audience across multiple platforms. With Constant Contact, users can easily integrate their social media accounts and create social posts directly within the dashboard.

Integrating social media accounts is a seamless process. Simply connect your Facebook, Instagram, LinkedIn and Twitter accounts to your Constant Contact account. Once connected, you can access all your social media profiles from a centralized location.

Creating social posts is a breeze with Constant Contact. Users can craft compelling messages, add images or videos and even schedule posts in advance.

This feature is especially helpful for busy business owners who want to maintain an active online presence without manually posting every day. By scheduling posts in advance, you can ensure consistent and timely content delivery to your social media followers.

Furthermore, Constant Contact also allows users to respond to comments and messages directly within the platform. This streamlines social media management by eliminating the need to switch between different accounts or platforms.

You can efficiently engage with your audience and promptly address any queries or feedback they may have.

A/B Testing and Multivariate Testing

When it comes to A/B testing and multivariate testing, Constant Contact offers some limited options. With A/B testing, users can compare the effectiveness of different options by testing variations of their email subject lines. However, it's important to note that A/B testing in Constant Contact does not extend to testing the body content of emails.

The A/B testing feature in Constant Contact allows you to create different subject lines for your email marketing campaigns. You can then send these variations to a small portion of your contact list and monitor the performance of each subject line.

Based on the results, you can determine which subject line resonates best with your audience and select it for the rest of your contacts. This feature ensures that your email campaigns have the greatest impact by capturing attention with compelling subject lines.

Comparatively, other leading email marketing software providers offer more advanced A/B testing features. These platforms provide options to test not only subject lines but also the body content of emails. This allows for a more comprehensive analysis of different elements within the email and can result in more tailored and effective campaigns.

While Constant Contact's A/B testing options may be limited, its focus on subject line testing can still be a valuable tool for improving email engagement. By experimenting with different subject lines, you can optimize your open rates and improve the success of your email marketing efforts.

Subject Lines and Spam Score Checker

Subject Lines

When it comes to email marketing campaigns, subject lines play a vital role in grabbing the attention of your audience. With Constant Contact, you have the ability to create different subject lines and test their performance using the A/B testing feature.

This allows you to send variations to a small portion of your contact list and analyze the results to determine which subject line resonates the most with your audience.

By selecting the most effective subject line, you can ensure that your email campaigns make a strong impact and increase open rates.

Spam Score Checker

In today's digital landscape, it's crucial to ensure that your emails avoid the dreaded spam folder and reach your recipients' inbox. Constant Contact offers a built-in Spam Score Checker that evaluates the likelihood of your emails being marked as spam.

This feature examines various factors that can trigger spam filters, such as email content, subject lines and formatting. By identifying potential issues before sending your campaigns, you can make the necessary adjustments to improve deliverability rates and increase the chances of your emails being seen by your customer base.

With this handy tool, you can take proactive measures to optimize your email marketing strategy and achieve better results.

Deliverability Rates

Deliverability rates are a crucial factor to consider when choosing an email marketing service like Constant Contact. Constant Contact understands the importance of successfully delivering emails to your audience's inbox and they have implemented measures to ensure high deliverability rates.

Constant Contact proactively monitors new contact signups and list uploads to identify any potential issues that may affect the deliverability of your emails. This proactive monitoring helps to prevent problems before they arise, ensuring that your emails reach your intended recipients.

In addition to proactive monitoring, Constant Contact has a dedicated compliance team that ensures all email campaigns adhere to industry guidelines and best practices. This team reviews accounts regularly to identify and resolve any compliance issues.

By following email marketing best practices, Constant Contact helps to maintain high deliverability rates and prevent emails from being flagged as spam.

Constant Contact also has an account review team that assists customers in optimizing their email campaigns for better deliverability.

They provide guidance on list management, email content and other factors that may impact deliverability. This team is there to support businesses in achieving successful email delivery and reaching their target audience effectively.

With Constant Contact's focus on proactive monitoring, compliance measures and account review teams, you can trust that your email campaigns will have high deliverability rates. This ensures that your messages make it to your customers' inboxes, increasing the likelihood of engagement and conversion.

Pricing Plans

Constant Contact offers two main pricing plans: Email and Email Plus. These plans are designed to provide businesses with the tools and features they need to create successful email marketing campaigns.

The pricing for these plans is customizable based on the number of contacts you have. This allows you to choose a plan that fits the size of your customer base and ensures that you are only paying for the features you need.

Although Constant Contact does not offer a free plan, they do offer a 60-day free trial. This gives you the opportunity to try out their email marketing services before committing to a paid plan. During the trial period, you can explore the platform's features and see how it can benefit your business.

To further ensure affordability, Constant Contact provides the option to pre-pay for six or 12 months. This allows you to save money on the monthly cost of your plan. By pre-paying, you can take advantage of discounted rates and reduce your overall expenses.

Constant Contact's pricing plans are designed to be flexible and suitable for businesses of all sizes. Whether you're just starting out or have an established customer base, Constant Contact offers customizable options and a 60-day free trial to help you succeed in your email marketing efforts.

Knowledge Base & Support System

Constant Contact provides a comprehensive knowledge base and support system to assist users with their email marketing campaigns. This includes a wide range of resources such as FAQs, how-to articles, video tutorials, guides and product training videos.

The knowledge base is a valuable tool for users to find answers to commonly asked questions and get step-by-step instructions on using various features of the platform. Whether you need help creating email templates, managing contact lists, or analyzing campaign reports, the knowledge base has you covered.

In addition to the knowledge base, Constant Contact offers various support options to cater to different user preferences. You can reach out for assistance via phone support, live chat, community forums and even through social media channels.

One standout feature of Constant Contact's support system is the availability of coaches. Coaches are available at a toll-free number to provide personalized assistance and guidance. They can help you strategize your email marketing campaigns, offer advice on improving deliverability rates and answer any specific questions you may have.

Furthermore, Constant Contact's support hours are generous, ensuring that help is always available when you need it. Whether you're a night owl or an early bird, you can count on their support team to assist you during their extended hours of availability.

With Constant Contact's knowledge base and comprehensive support system, you can rely on their resources and expert assistance to make the most out of your email marketing efforts.


What Is Constant Contact Good At?

Constant Contact is an email marketing and online marketing platform known for its user-friendly interface and a range of features that make it a valuable tool for businesses. Here's what Constant Contact is good at:

  1. Email Marketing: Constant Contact excels at creating and managing email marketing campaigns. It offers customizable templates, drag-and-drop editors and scheduling options. Making it easy to design and send professional-looking emails.
  2. Contact Management: The platform provides tools for managing and segmenting your contact list. You can organize contacts, create targeted lists and personalize your email content based on user preferences and behavior.
  3. Automation: Constant Contact offers automation features that allow you to set up automated email sequences and drip campaigns. This is useful for lead nurturing, welcome series and event reminders.
  4. Event Marketing: It includes features for promoting and managing events, such as event registration forms, invitations and email campaigns. You can track RSVPs and send event-related emails.
  5. E-commerce Integration: Constant Contact integrates with popular e-commerce platforms, allowing you to create and send product-related emails, track sales and engage with customers.
  6. Surveys and Polls: You can create surveys and polls to gather feedback and insights from your subscribers, helping you make data-driven decisions.
  7. Analytics and Reporting: The platform provides detailed analytics on email performance, including open rates, click-through rates and conversion tracking. This data helps you refine your marketing strategies.
  8. Social Media Integration: Constant Contact allows you to connect your social media accounts and share email content on social platforms, expanding your reach.

Can I Use Constant Contact For Free?

Constant Contact does not offer a permanent free plan. However, it typically provides a free trial period during which you can explore the platform's features and capabilities. The trial period allows you to test various aspects of Constant Contact, including email design, list management and campaign creation.

The duration of the free trial may vary, so it's advisable to visit Constant Contact's official website to check the most up-to-date information on trial offers and any terms or limitations associated with the trial.

After the trial period expires, you will need to choose a paid subscription plan to continue using Constant Contact's services. The cost of the subscription depends on factors such as the number of contacts in your list and the features you require.

How Can I Cancel My Constant Contact Subscription?

If you decide to cancel your Constant Contact subscription, you can typically do so through your account settings on the Constant Contact platform. The specific steps to cancel may vary based on the platform's interface and any updates made to the cancellation process.

Here are some general steps to consider when canceling a Constant Contact subscription:

  1. Log In: Log in to your Constant Contact account using your credentials.
  2. Access Account Settings: Look for an option within your account settings or billing section that allows you to manage your subscription or billing information.
  3. Cancellation Request: Follow the prompts to initiate a cancellation request. You may be asked to provide a reason for canceling.
  4. Confirmation: Review any confirmation messages or emails you receive to ensure that your cancellation request has been processed successfully.

It's important to review Constant Contact's cancellation policy, as there may be specific terms and conditions associated with canceling your subscription, including any applicable fees or notice periods.

Can I Use Constant Contact As A CRM?

Constant Contact is primarily an email marketing platform, but it offers some basic customer relationship management (CRM) features to help you manage and segment your contact list. While it may not replace a dedicated CRM system for advanced CRM needs, Constant Contact can serve as a lightweight CRM solution for small businesses and organizations. Here's how you can use Constant Contact for CRM-related tasks:

  1. Contact Management: You can organize your contacts, add custom fields and segment your list based on various criteria, such as demographics and behavior.
  2. Lead Scoring: Constant Contact allows you to assign scores to contacts based on their engagement with your emails and website, helping you identify high-value leads.
  3. Tagging: You can tag contacts with specific labels or categories to further segment your list and target your email campaigns accordingly.
  4. Contact History: You can view a contact's email activity, including opens, clicks and responses, providing insights into their engagement with your content.
  5. Automation: Use automation features to set up drip campaigns and personalized email sequences based on subscriber behavior.

While Constant Contact's CRM features can be helpful for managing your email marketing efforts, businesses with more complex CRM needs may consider integrating Constant Contact with a dedicated CRM system for a comprehensive customer management solution.

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